What’s Small Business Sunday?
Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for his star role in TV’s Dragons’ Den. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and joint owner of Red Letter Days.
Each week Theo rewards small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM each Sunday count.
Each week Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 260,000 followers, this provides a massive boost to the chosen lucky businesses.
And guess what… drum roll…. Urbanknit was chosen as one of the lucky six last Sunday (7th of October)! It was a pleasant surprise and we could hardly cope with the traffic on twitter!
We’ve even got our profile page on Theo’s website right here http://www.theopaphitissbs.com/profile/urbanknit
Go have a look around and for other UK businesses interested in taking part, here how.
You can follow our other shenanigans on twitter @urbanknit
Leave a Reply